VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Class-action lawsuits have been filed in different states against Unilever for these products. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. It also . Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. That has happened to other people, so if you're using it, just be careful.'. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. It's about the combination of ingredients.. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. We don't know if they were using expired Olaplex. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. In science, let the data speak.. Because of this, there was a nationwide recall of the Olaplex product. It is free of many common irritants and undesirable ingredients. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. Please download the PDF to view it: Download PDF. 'Olaplex products do not cause hair loss or hair breakage. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. When you buy through links on our site, we may earn a commission. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. This case is being fought not only in the court system but also in the court of public opinion. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. HairLossGeeks.com. 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Some people have successfully grown their hair with Olaplex products. 0, Olaplex No. What Could Elon Musk Possibly Be Thinking? The subsequent social media fallout prompted Olaplex CEO . In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. The BBC is not responsible for the content of external sites. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. 4, Olaplex No. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Moreover, it helps hair color last longer. 9. In many ways, this Olaplex suit feels a bit like . Olaplex denied the customers' allegations. These people used a combination of Olaplex products, and it helped their hair immensely. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. Always consult your doctor before starting any new hair loss routine. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Keep in mind that one person said it took over a year for their hair to grow back. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. I also really slathered it on. Olaplex products are safe and effective, as millions of our customers can happily attest. Markets never sleep, and neither does Bloomberg. Customers were complaining that overusing the products was causing serious damage to their hair. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex products are safe and effective, as millions . The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . We and our partners use cookies to Store and/or access information on a device. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. 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