As a Premium user you get access to the detailed source references and background information about this statistic. So, what makes TikTok so effective for marketing? Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Reliable data in simple displays for presentations and quick decision making. Are you interested in testing our business solutions? TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. [1]Conversational commerce surging across Southeast Asia A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. As elsewhere, social media is massively popular across Southeast Asia. This text provides general information. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. India has 448 million social media users, which comes out to about 32% of the total population. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! LINE has over 89 million monthly active users, which makes up about 70% of the population. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. It's all about the "For You Page" feature. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Euro Freelancers. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. When choosing from the apps available, you must consider the audience for your brand. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. And the number of internet users is still growing, too. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. In, StatCounter. Due to varying update cycles, statistics can display more up-to-date Posted 4:54:45 AM. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. This button displays the currently selected search type. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Business owners often go where their customers are. In some geographies, however, there are significant challenges. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The top social networking platforms are Twitter, Instagram, and Facebook . KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The top social commerce platforms in Southeast Asia (by country). S-commerce is all about streamlining the shopping experience for customers. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. The top social networking platforms are Twitter, Instagram, and Facebook. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Now you know where to reach your customers. What's new and trending on the blog? There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Many Filipinos use it to gather news and current events. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. The ultimate list of Linkedin Statistics that you need to know in 2023. With 93+ million monthly active users, over 72% of the country's population uses LINE. In-depth analysis, benchmarks and shorter spotlights on digital trends. Feeling the need for speed in your video content marketing strategy? QQ works best on desktops and is mainly used to send emails or share files. It is important to note that there is localized preference such. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. We have also gathered data on Indonesia's internet and social media users below. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT This micro-blogging platform has over 560 million monthly active users. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Fill out the form below to get started. Interactive projections with 10k+ metrics on market trends, & consumer behavior. That's why UGC is such a valuable tool. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Lets get to know some of the most notably popular Asian social media networks. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Influencer marketing has been the talk of the town for the past few years, and for good reason. Weve scoured the web and compi https://t.co/0DyxFuJnYn. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Buying on social media is all about community and trust. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Social media statistics for Thailand in 2022. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. A paid subscription is required for full access. The Philippines, Singapore, and Vietnam also appear in the global top 15. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. 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