So much so that we launched Spotlight nationwide in October 2014. 2023, Amazon Web Services, Inc. or its affiliates. <> Empowering law enforcement to collaborate beyond jurisdictions or national borders, is a key to success in identifying victims who are moved frequently, or are broadcast in P2P onthe dark web from a hidden location. Spotlight takes this massive amount of data and turns it into an asset for law enforcement. Spotlight's machine-learning models analyze new escort ads in real time and use intelligent image analysis and natural-language processing (NLP) to flag those that match risk profiles developed in cooperation with law enforcement agencies. Help us get you more of the nonprofit information you need, including: An email has been sent to the address you provided. Be a part of the impact for our local and global partners by creating your campaign page today! 2016-MU-BX-K005 awarded by the Bureau of Justice Assistance. Thorn runs the countrys most extensive online deterrence program, communicating directly with people searching for CSAM, disrupting their sense of anonymity and encouraging them to seek help. "It didn't make sense to build our own facial-recognition service when AWS already offers a best-in-breed solution like Amazon Rekognition. I get results fast allowing me to to gather important evidence and information in minutes compared to hours. Sign up and stay up to date with our daily newsletter. Furthermore, by making sure users were engaged and properly trained, user surveys have shown that Spotlight has since been able to reduce the time it takes to investigate a human trafficking case by 43%, identified close to 2,000 children, and over 2,000 traffickers. These recent survey results confirm our initial hypothesis that Spotlight has indeed been an asset for law enforcement in earlier victim identification, collaboration and productivity. Officers can set customized alerts and search Spotlights constantly growing database of ads to aid in their investigations. Powered by 3.0 GHz Intel Xeon Scalable processors, Amazon EC2 C5 instances offer a memory-to-vCPU ratio that is ideal for demanding inference applications. GuideStar worked with BoardSource, the national leader Spotlight is used by more than 6,000 law enforcement officers in all 50 User research through interviews, personas, and journey mapping of proactive and reactive searches had already been done prior to my start date. A leading assumption was that users wanted to learn by doing, so we used the outcomes from the New Orleans sting operation as a hands-on case study. Spotlight's sophisticated machine-learning capabilities save time for overworked, under-resourced investigators by automatically flagging ads likely to represent at-risk children and keeping law enforcement agents from getting lost in a sea of online data. stream Thorn Helps Law Enforcement Identify Child Sex-Trafficking Victims Faster on AWS. Abused children are identified and removed from harm and their abusers are held accountable. The Law Enforcement Family. 8 0 obj COVID-19 Fraud. Facial analysis in Amazon Rekognition helps investigators find photos of the same person that have been edited to defeat less intelligent image-search engines. "When I asked if Spotlight was available to law enforcement in other countries, Kelbi said no, not yet, "But were constantly evaluating the landscape to understand where it can have impact internationally as well.". Law enforcement doesnt have enough time to navigate the online commercial sex market to find children and identify their traffickers. Finally, we were awarded the 2015 Cloudera Social Impact Award, for the work we did on Spotlight. Password. Just within the last 12 months investigators reported: Officers who login weekly report a time savings of 60% in their human trafficking investigations. endstream x Om7 ' Spotlight has been used in 21,044 cases identifying 12,328 adults, 5,791 children, and 6,553 traffickers in the past two years. Thorn has created a program called Spotlight. $120 $180 $300 Other Other. Hear more from investigators using Spotlight on the front lines. Spotlight has been used in 21,044 cases identifying 12,328 adults, 5,791 children, and 6,553 traffickers in the past two years. Earlier in her career she worked for Motorolas mobile phone division and helped launch HELIO, a mobile virtual network operator. More From Thorn About the Spotlight Technology. To help investigators overcome these and other hurdles, Thorn collaborated with AWS and Digital Reasoning, a company specializing in cognitive-computing solutions, to build Spotlight. <> Our web-based tool is now used by over 5,000 officers in all 50 states and Canada. Additionally, many new supervisors inevitably will speak with and encourage employees to ensure they take care of their . Hi-fidelity prototypes of key touch points on the Spotlight website. Learn more about Spotlight. Spotlight's machine-learning models are trained and run on Amazon EC2 C5 instances. We work with the sharpest minds from tech, non-profit, government and law enforcement to stop the spread of child sexual abuse material, stand up to child traffickers and uncover new kinds of abuse. To date, Spotlight has helped officers reduce investigative time by up to 65% and has helped identify 18,119 trafficking victims (including 5,791 children) and 6,553 traffickers. Journey map of users navigating htspotlight.com. endobj "With the flexibility and easy integration of AWS, we can experiment and prototype new products like Spotlight that would otherwise be cost-prohibitive to develop. Matt Damon wants clean water for all, Shailene Woodley was arrested protesting the Dakota Access pipeline, and Ashton Kutcher is the co-founder of a tech company fighting human trafficking and sexual exploitation. At Dressember, we release a line of dresses each year, but those products are sold. Spotlight is the #1 investigative tool I have utilized to find child victims and arrest their traffickers in countless cases. Kutchers company Thorn developed software to combat this challenge. Reports from our users show that, with the help of Spotlight, law enforcement is identifying 9 kids per day on average and those who use Spotlight daily see over 60% in time savings. The people, governance practices, and partners that make the organization tick. Connecticut Institute for Refugees and Immigrants (CIRI) founded in 1918, is a statewide nonprofit human services agency that addresses the need to provide new immigrants and refugees in Connecticut with services to help them become self-sufficient, integrated and contributing members of the community. This website is funded through a grant from the Bureau of Justice Assistance, Office of Justice Programs, U.S. Department of Justice. to get more GuideStar Nonprofit Profile data today! Finally, we designed marketing collateral to drive further customer acquisition. Building is a core value that informs every strategy in our organization. Kelbi writes, "We are philanthropically funded, which means that donations and grants like yours directly fund our products that we provide to law enforcement for free. I started by conducting a competitive and stakeholder analysis to help with the overall discovery of where we were with our current process. <> 6 0 obj These recent survey results confirm our initial hypothesis that Spotlight has indeed been an asset for law enforcement in earlier victim identification, collaboration and productivity. Somewhere in that pile of data are children who are bought and sold online for sex. Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? With the approval of the Thorn CEO, I led the design of a Spotlight product website and managed our vendors, Media Cause and Digital Reasoning - who were in charge of graphic design and engineering development. Our brand NoFiltr reaches youth directly with prevention and support messaging to help them better recognize online grooming. Supported browsers are Chrome, Firefox, Edge, and Safari. endobj Spotlight evolved from surveys completed by victims of trafficking that showed 63 percent of underage victims were bought or sold online at some point. The software, called Spotlight, is now used across all 50 states by more than 4,000 law enforcement officers, according to Thorn's website. Stay up to date with our daily newsletter, testified before a Senate Foreign Relations Committee, evolved from surveys completed by victims of trafficking, Ashton Kutcher Blew A Kiss To John McCain. The organization collaborates with law enforcement agencies, tech companies, and nonprofits. We work with the sharpest minds from tech, non-profit, government and law enforcement to stop the spread of child sexual abuse material, stand up to child traffickers and uncover new kinds of abuse . Use of THOR is periodically audited for compliance with these Rules. Powered by 3.0 GHz Intel Xeon Scalable processors, Amazon EC2 C5 instances offer a memory-to-vCPU ratio that is ideal for demanding inference applications. Similarly, The Tote Project, sells their bags, which helps them pay expenses. 7 0 obj This organization is required to file an IRS Form 990 or 990-EZ. In the last five years, we have reached more than 2.6 million people globally through our child pornography deterrence program. Share it with us and well add it to the database! Technology can be used to enable slavery but it can also be used to disable slavery, and thats what were doing, Kutcher said to wrap up his comments. Spotlight Data How often is the information in Spotlight refreshed? I cant begin to tell you how appreciative myself and the victim's families are that we have people that support a worthy cause such as this. The software makes tracking down traffickers easier and faster for law enforcement, which can cut down on the amount of time it takes to find victims. This year, Dressember is proud to partner with Thorn, an organization that uses technology to combat child sex trafficking. Has the board conducted a formal, written self-assessment of its performance within the past three years? It went from beta in Summer 2014, to extended beta in Fall 2014, to a national roll-out in Winter 2015. Thanks to Spotlight I have returned victims to their families and put bad guys where they belong. Thorn builds technology to defend children from sexual abuse. Email or Username. in nonprofit board leadership and governance, to create this section. country every day, law enforcement cannot manually keep up with the volume of ads as they work to identify and track potential victims. This was meant to identify areas in which we could make the tool more intuitive, to minimize obstacles to adoption. Has the board conducted a formal, written assessment of the chief executive within the past year ? $15/mo. Our tool Spotlight accelerates law enforcements ability to identify victims of child sex trafficking. Thorn has worked tirelessly to improve three areas of child safety, finding abused children faster, deterring predators, and creating hostile online environments. Hear more from investigators using Spotlight on the front lines. %PDF-1.7 Using this data the company worked with law enforcement to understand how such digital footprints could lead to the discovery of victims and their traffickers. Monthly Yearly One time only. To request technical assistance, training, or other resources through this initiative, agency POCs shouldemail usor call 202-833-1460. Throughout this process, I worked collaboratively with Media Cause and Digital Reasoning to set timelines and execute. For more information about the impact of Spotlight, check out the infographic below. Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? She shared, "Maintaining any technology product is always challenging because technology is constantly changing. One way for law enforcement agents to catch traffickers and rescue kids would be to identify and investigate escort ads that seem to feature minors, but there are many obstacles to doing this. The bad news is that law enforcement just doesnt have the time, energy, or manpower to efficiently pursue the information available online. The app does this on a serverless Amazon Web Services (AWS) architecture that includes Amazon Rekognition, a deep learningbased image and video analysis service, and Amazon Elastic Compute Cloud (Amazon EC2) C5 instances. 1 0 obj All rights reserved. $300/yr. But Thorn stays positive in the midst of engaging directly with such data. With only a 25% average response rate, were confident these numbers represent the low end of our impact. The success of Spotlight would not be possible without the countless hours that investigators spend looking for our kids; the technology partners who influenced and encouraged its development and our donors. Copyright IBTimes 2023. Thorn was founded in 2012 to build technology to defend children from sexual abuse. Spotlight, a tool developed by Thorn, is a web-based platform that assists law enforcement in identifying sex trafficking victims faster. Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Spotlights analytics pipeline begins with a third-party solution that ingests more than 100,000 new online escort ads each day, storing text and image data as objects in Amazon Simple Storage Service (Amazon S3) buckets. According to our most recent user survey, Spotlight is helping find more child victims of human trafficking, faster. This combination of streamlining workflows and increasing successful victim identification is what has propelled Spotlight to continue to grow its user base. It is the greatest tool we have in the fight against human trafficking., Special Agent, Wisconsin Human Trafficking Task Force. She previously served as the VP of Marketing/Communications of (RED), where she helped establish the brand as one of the most successful cause marketing initiatives in history, delivering more than $160 million to fight HIV/AIDS across Africa. "Day to day, we strive to balance hard work with care for ourselves and each other so that we have the resiliency we need to keep fighting," Kelbi writes, "At Thorn, we are invested in a team wellness plan where we carve out time to discuss how were feeling and how were approaching our work. We depend on the anti-trafficking community to keep our resource hub up to date. Spotlight, on the other hand, is a complex piece of software that doesn't have any sales to help fund its production. However, the following six districts s#fDr$G#;3s/U@q~}NHO. What are the organization's current programs, how do they measure success, An improved product and UX journey delivers a seamless onboarding and training process for our users and admin staff, Streamlining the onboarding process for law enforcement, Designing a user experience for human trafficking investigators to help them solve cases faster than ever. $120/yr. I also created high-fidelity prototypes of key touchpoints on our site, whose content I validated through additional user feedback. The exact details of how the software works have been protected by Thorn, in the hearing Kutcher was careful to not go in depth in the interest of making it harder for traffickers to potentially evade the software. Officer Wellness Spotlight: Police Chaplains - An Integral Part of Law Enforcement. All rights reserved. Thorn was founded in 2012 by Ashton Kutcher and Demi Moore to combat online child abuse. % Spotlight is a web tool used by law enforcement agencies to more efficiently search the internet for victim and trafficker information. Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. Try a low commitment monthly plan today. Want to see how you can enhance your nonprofit research and unlock more insights? It's a hard question but an important one. All Rights Reserved, thorn.org, launched Spotlight nationwide in October 2014, Spotlight assisted in the identification of 1,980 children and over 2,186 traffickers. From there, I created an information architecture for the content on the website, put together a website design inspiration board, sketched wireframes by hand and through an online tool - and then wrote the content itself. Additionally, through my stakeholder analysis, I focused on Fox Valley Technical College (FVTC) - a leading law enforcement education center - and the DOJ (both of whom I know, because I currently consult for them on human trafficking). Kelbi Ervin, Development Associate at Thorn, works with a team to develop partnerships and identify funding opportunities to sustain Thorn's work. In addition to a powerful team of experts, we work with the sharpest minds from tech, non-profit, government, and law enforcement to stop the spread of child sexual abuse material, stand up to child traffickers, and uncover new kinds of abuse. Copyright 2023 IBTimes LLC. Spotlight was designed for law enforcement and prosecutors who investigate human trafficking networks so that victims can be identified and connected to services. How can law enforcement sift through massive amounts of data to focus their time on the most vulnerable victims? While learning the ins and outs of Spotlight, and shipping features from our product backlog, I began to focus on ways to improve our on-boarding process for increased acquisition and adoption. endstream It went from beta in Summer 2014, to extended beta in Fall 2014, to a national roll-out in Winter 2015. We choose to use it for good. We can use this tool to gather intelligence and plot trends prior to conducting an operation, during the operation we can allocate resources effectively and tighten our investigative vision to have the greatest immediate impact, and following this operation we can couple Spotlight with information gathered in interviews to develop a more complete picture of the scope of Human Trafficking in our area.. There are more than 150,000 escort ads posted every day in this country. Outcome - describing the effects on people or issues. Lucas Moore is a writer in Los Angeles. Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018. Learn More The software, called Spotlight, is now used across all 50 states by more than 4,000 law enforcement officers, according to Thorns website. Due to the sensitivity of the product itself, I will not be using this case study to highlight the product design or development of Spotlight, the tool. Additionally, through my stakeholder analysis, I focused on Fox Valley Technical College (FVTC) - a leading law enforcement education center - and the DOJ (both of whom I know, because I currently consult for them on human trafficking). Through my competitive analysis, I identified two major competing products, Traffic Jam and Rescue Forensics. $25/mo. 3 0 obj ", In addition to the task of staying technologically relevant, Thorn faces another significant challenge: fundraising. Thorn Helps Law Enforcement Identify Child Sex-Trafficking Victims Faster on AWS Answering the Challenge Using AWS "We tested multiple facial-recognition services and found Amazon Rekognition was extremely accurate," says Kristin Boorse, the director of product management for Thorn. Commit to wearing a dress or tie every day in December. BACKGROUND Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. I was given the goal of on-boarding 250 users in the next six months. And its working. He also noted that Spotlight is reducing investigation times by 60 percent. A verification email has been sent to you. Technology is a powerful tool. Potts adds, "We built Spotlight because we wanted to use advanced technology to help law enforcement turn the tables and find these children faster.". As Thorn started work on a tool that could help investigators identify children being exploited, more than 150,000 new escort ads were being posted online every day in the United States. Over the past year, reports show that we are identifying on average 8 kids per dayand that law enforcement who use Spotlight daily see a 65% time savings in their process. HTS creates a blog, publishes research, and hosts a global resource database on human trafficking and modern-day slavery. Help Spotlight PA hold the powerful to account with a gift today. ", Combating online child sex trafficking is a team effort, according to Istook. " Want to see how you can enhance your nonprofit research and unlock more insights? With the approval of the Thorn CEO, I led the design of a Spotlight product website and managed our vendors, Media Cause and Digital Reasoning - who were in charge of graphic design and engineering development. Officers who login weekly report a time savings of 60% in their human trafficking investigations. The genesis of Spotlight started after we conducted a sex trafficking Survivor Survey in 2012, seeking to learn directly from victims how technology was used throughout their trafficking situation. Have you recently published a useful resource? Kutcher elaborate on the software during the hearing, Its a tool that can be used by law enforcement to prioritize their caseload. about GuideStar Pro. endstream After the sting operation, we sat down with FVTC and the DOJ to put together the curriculum for Spotlight Lab. Nokia's New G22 Phone Allows You To Repair Broken Parts Yourself; A Knack For Storytelling: Should AI Take Over What Makes Us Human? Get free shipping on all Thorne products, connect with health professionals and clients, and read Take 5 Daily to get the latest news in the health and technology industry. "Fighting human trafficking starts where you live. Its not uncommon for celebrities to act on a social or political issue theyre passionate about. endobj Spotlight, which is offered free of charge to law enforcement and allied organizations, uses Amazon Cognito to provide a secure user directory that can scale to millions of users. We build products and tools, partnerships and communities, that support and accelerate the impact and intentions of many people who are dedicated to defending children from sexual abuse. endobj stream Our programs and products find child abuse victims faster, make online environments safer, and deter criminal behavior. Thorn also works to speed the identification of children featured in sexually abusive material. Spotlight is a robust search tool that uses machine learning to help law enforcement identify victims of trafficking online. Our tools take massive amounts of data and turns it into an asset for law enforcement. (Don't see an email in your inbox? Since 2016 alone, Spotlight has helped officers in the United States and Canada open more than 21,000 trafficking cases and identify about 18,000 victims, including more than 6,000 children. We reached out to her for more information about Spotlight. <> endobj Viral child sexual abuse material is removed from the internet to end the cycle of trauma. Thorn is a registered 501(c)(3) organizationEIN: 27-0943677, 2023 Thorn. We have resource guides for researchers across the globe on all forms of trafficking for various stakeholders. Spotlight evolved from surveys completed by victims of . THOR Usernames and Passwords must be maintained as confidential by the User and may not be shared. result in increased adoption of Thorns tools, a reduction in time to stop abuse and an increase in risk for perpetrators. Eventually, I reached out to them, and we agreed to partner and co-teach a Spotlight Lab workshop at major conferences across the Nation to drive awareness and adoption. Four powerful questions that require reflection about what really matters - results. Registration is open for Dressember 2018 and fundraising has already started! Editor's Pick Leise Hook / For Spotlight PA All of our technology partners are making crucial contributions to this fight. That's where Thorn comes in. <> The Transportation Industrys Human Trafficking Prevention Toolkit, The Educators Human Trafficking Awareness & Prevention Toolkit, Hospitality Industry and Human Trafficking Toolkit, Visibly Invisible Sex Workers and Sex Trafficking in the EU, Prison Labor: What Happened in the 5 States That Had The Exception Clause On the Ballot, Illuminating a Nexus: The Interplay Between Disaster Events and Exploitation, Preparing for the Known Unknown: Human Trafficking and Disaster Response, Forced to Scam: Cyber Slavery in South Asia, Avoiding Cascading Effects: Why Suspension of The Davis-Bacon Act May Allow Forced/Exploited Labor. GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center. I get results fast allowing me to to gather important evidence and information in minutes compared to hours., Spotlight is a force multiplier at every stage of the operation. Helped officers identify over 10,000 child victims of sexual trafficking and children whose abuse was recorded and distributed. In 2012, we learned that 75% of child sex trafficking victims were being bought and sold online. A virtual team based in the U.S., Thorn employs 25 people. <> With just over 20% of users reporting, we are confident these numbers represent the low end of our impact. endobj Most Popular Stories. Telehealth Startup Cerebral To Cut 15% Of Staff, PlayStation's New Game To Feature Shiba Inu As 'Savior' Of 'Humanity', China Aims To Reach 'World-Leading Levels' Of Tech By 2035: CCP. By the end of my first year at Thorn, I had played a role in developing strategic partnerships with FVTC and the DOJ, designing a Spotlight Lab to effectively train potential and new users, and designing a Spotlight product website and a corresponding on-boarding process. From what I gathered, Spotlight was by far the most intuitive and robust, providing a better user experience, despite having a ways to go itself. Thorn is a registered 501(c)(3) organizationEIN: 27-0943677, 2023 Thorn. In 2013, we published the first version of The Thorn Sound Practices Guide, which educates companies about proven practices, tools and resources that exist to identify, remove, report and prevent child sexual abuse material and abusive behavior on their platforms. Sign in or create a new account. I joined a superuser with the Louisiana State Police on a human trafficking sting operation in New Orleans, to observe how they used Spotlight in the field. endobj "Spotlight was designed based on insights from our first survivor survey. This is me at a conference booth, preparing to hold several usability testing sessions with human trafficking investigators. We are only one player in a critical ecosystem working on behalf of our children. When we surveyed underage sex trafficking victims, 3 out of 4 who entered the life in the past decade said they had been advertised online at some point in their trafficking situation. my.evidence.com. Numbers are to date since the launch of our tool in 2014. Identifying the best product and UX design to onboard users, so that Spotlight could become the leading machine learning tool for human trafficking investigators. According to our most recent survey, it is helping find more human trafficking victims, faster. Empowering law enforcement to collaborate beyond jurisdictions or national borders is a key to success in identifying victims who are moved frequently, or are broadcast through peer-to-peer platforms (P2P) on the dark web from a hidden location. ", Spotlight was made to combat a difficult problem, and the data Spotlight handles is unsettling to say the least. Our web-based tool is now used by over 5,000 officers in all 50 states and Canada. SOURCE: Self-reported; last updated 6/9/2021. I also conducted guerrilla usability testing to learn about the major pain points of the product itself. This is me at a conference booth, preparing to hold several testing! Find photos of the nonprofit information you need, including: an email has used. And hosts a global resource database on human trafficking networks so that we launched nationwide... Issue theyre passionate about for sex day in December so that victims can be used by over officers! 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Supported browsers are Chrome, Firefox, Edge, and deter criminal behavior in countless cases date since launch. From harm and their abusers are held accountable countless cases recent user,! And put bad guys where they belong and increasing successful victim identification is what propelled. The Spotlight website combat this challenge working on behalf of our tool Spotlight law. For perpetrators, sells their bags, which helps them pay expenses companies, and Safari offer a ratio... All 50 states and Canada, whose content i validated through additional user feedback s # fDr G... Tool that uses machine learning to help them better recognize online grooming 12,328 adults, children... Finally, we are confident these numbers represent the low end of our impact problem and. Stream Thorn helps law enforcement to prioritize their caseload she shared, Maintaining! Thor Usernames and Passwords must be maintained as confidential by the user and not. 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