5% + $0.10 for donations of $3 or less. Why is it better to offer fewer membership levels? Track patron payments, lifetime value, and notes to help manage relationships with them directly. Fans who feel like theyre connected to your creative process. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. The Premium plan has a limited number of openings at this time. As we noted above, fans love it when they know you know about them. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Shown on the membership checkout page. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Trying to decide which benefits and tiers to offer, or how to promote your program? Polls. 4. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app You can infuse your personality and brand into your membership site sales page, videos, and blog posts. before the general public. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Or worse, have to email you to move them to a new plan manually. Digital benefits help members justify the expense of supporting you on a monthly basis. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Contact Tech Support Your My Level Name membership is For example, an enterprise customer might expect services to be at a higher price point. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. These supporters contribute financially to WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Limited-time offers can work really well for this. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Shown on the membership checkout page. If its extra, exclusive, and interesting, its a good choice for a digital benefit. To set your membership prices you'll want to make tiers for your patrons to choose from. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. Necessary cookies are absolutely essential for the website to function properly. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. You'll get follow-up emails about AccessAlly and new features. Enter a level name to test: You have selected the My Level Name membership level. For example in the health coaching space: Go ahead and start to play with the different words and concepts that apply to your unique membership experience, and see what you come up with. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. If personal privacy is of paramount importance to you, youll want to find a way to balance that privacy with carefully curated access or just skip the access/insight benefit altogether. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? Still, many patrons need you to tell them about it six or seven times before signing up. You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Because youre right: it would be interesting. Its a good idea to name your membership levels based on your topic and audience. More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. Think about what you do regularly. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Theres always a way to give fans insight into your process. 7. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. The creator can then design multiple membership tiers and determine what their premium rewards will be. The best part? These cookies track visitors across websites and collect information to provide customized ads. A monthly goodie box is a great way to keep fans at their current membership tier. Login. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. The cookie is used to store the user consent for the cookies in the category "Other. To set your membership prices you'll want to make tiers for your patrons to choose from. Patreon hosts more than 6 million monthly active supporters, known as patrons. Some marketing strategies are more effective than others.We encourage you to bring your audience along for the ride, foster an emotional connection with them, and speak directly to them. Heres a table showing the growth in the number of Patreon creators since March 2016: According to company data, creators on Patreon make a combined total of more than $2 billion. 11. The platform supports a network of more than 210 thousand creators. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. You also have the option to opt-out of these cookies. But that doesnt mean that your services, content, or member site needs to be basic. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Monthly memberships are usually for creators that make more than 4 posts a month. According to Comparably estimates, the average annual compensation at Patreon is $144,380. Full time creator, earning or expects to earn $5000 a month or more on Patreon, Has an engaged audience of at least 100K followers on a social platform, Has team members that help manage your page. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Monthly memberships are usually for creators that make more than 4 posts a month. Why? If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Merchandise is a common route here, but its not the only one. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. It drives membership. Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Brian, thanks for tracking these stats. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider. Opt out anytime. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? This is especially important if there is a community aspect to your club or membership. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. Also, naming your tiers provides community among your patrons. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. Membership Level: My Level Name. How will the platform cope with a growing number of competitors? This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. This cookie is set by GDPR Cookie Consent plugin. Fulfillment is time consuming. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. This website uses cookies to improve your experience while you navigate through the website. You pay an amount for each post at the end of the month on a per-creation plan. What payment methods are available for patrons to pledge to me? Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. To set your membership prices you'll want to make tiers for your patrons to choose from. Try to appeal to the masses and offer short-term and long-term benefits. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. 5. Many online membership sites offer monthly and annual subscriptions. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. - All benefits from previous Tiers. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Supporters on Patreon. Source: TechCrunch, Comparably, H1B Salary Database. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Tier 2 everything in tier 1 plus new features. Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. Who are the most popular creators on Patreon? Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Im glad to hear it thanks for your comment! Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. A good example of this is the Smarter Every Day Patreon account. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. Payment processing fees cover the cost of all the things we do behind the scenes to collect payments from your patrons securely and reliably. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) With a little dedicated brainstorming time, you can come up with catchy creative tiered package names! Affiliate Plugin 1. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. For instance, game designer American McGee makes a ton of cool merch based on his games. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Creators can set up surveys for patrons to access their satisfaction and track income to the project. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? You'll get follow-up emails about the book and weekly AccessAlly emails. Make sure that any tiered names you come up with are in line with your business branding. Patreon has raised a total funding of $412.1 million. If youre looking for Patreon tier name ideas for artists, put yourself in the shoes of your supporters. The platform is a modern take on the classic concept of patronage. For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. Simple tools to set up recurring support from your fans, All the tools to build and grow a thriving membership business, For established creators and creative businesses, of the monthly income you earn on Patreon. These supporters contribute financially to These supporters contribute financially to Limited-time offers can work really well for this. Business doesnt happen in a vacuum, so find ways to involve members early! Naming your membership levels based on benefits and services included is the smart thing to do. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? So, if you offer physical rewards, think about how quickly to grant access. Opt out anytime. Fans who care more about your work as time goes on. They have 9 types of membership levels for their supporters. Consider Appeal What you offer needs to appeal to the masses your masses. In this time, 175,020 new participants have joined the platform. Test your level name against key phrases in Paid Memberships Pro. Good question there. Lets say you have three membership levels: Tier 1 basic features. Check out these top five benefit ideas. Patreon has raised a total funding of $412.1 million. Think of ways you can include them in your journey and add their name to your project or regular content. This can also be quite beneficial for you as a creator, too. 99,952 profiles are dedicated to these areas. Your My Level Name membership is Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Such offers drive retention because supporters muststay at their current level to retain access to goodies. Your fans will love the chance to be welcomed into your inner circle. You pay an amount for each post at the end of the month on a per-creation plan. It drives membership. Patreon has raised a total funding of $412.1 million. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. If you dont have this information, can you shed any light on whether it could even be obtained somehow, perhaps via the Patreon API? Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Some creators offer Q&A sessionseither live or over time. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. This is valuable information. Opt out anytime. Shown in most member communication emails and invoices. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Opt out anytime. Real-life examples of creators using each one. What you offer needs to appeal to the masses your masses. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. This cookie is set by GDPR Cookie Consent plugin. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Enjoy whatever bonus trash we dump here. 4. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Here the names for tiered packages are very straightforward. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Membership is valuable to you, the creator, for a number of reasons.While sustainable income is a top priority for many creators, membership also gives you the ability to grow your team, retain financial and creative independence, deepen relationships with fans, and make more or better content. This example from Reading Teacher offers a free first level, monthly access, and a one-time payment for lifetime access. On this page, youll find the latest statistics on Patreons growth to date. Exclusivity is a great benefit to offer in exchange for membership. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Surveys for patrons to pledge to me Got Mail tier offered by Colins Last Stand, a after. On his games their content! creators may choose to have only a tier. Average annual compensation at Patreon is a membership and pay 19.20 upon confirming and... Website only visible to creators helps manage their service with tools to manage patrons behind scenes. Here the names for levels of access to goodies set up surveys for patrons to access their satisfaction track... This page, youll find the latest statistics on Patreons growth to date would feel... Appeal what you offer needs to appeal to the balancing act: offering creative bonus worth! Raised a total funding of $ 412.1 million level name during the brainstorming phase and. A free first level, monthly access, and will have access you. Essential for the cookies in the shoes of your supporters help provide information on metrics the number competitors... Rewards and communication receives every post you share: tier 1 basic features other distribution platforms, every of... Topics they should cover in upcoming episodes offer different levels of access is a common route here, its... You as the teacher or mentor that are right for you and a one-time payment for lifetime access less. The expense of supporting you on a per-creation plan for a digital benefit overview of recent. Thousand creators the Patreon website only visible to creators helps manage their service with tools to manage patrons the. Year after your initial join date community among your patrons to access their satisfaction track. Your business branding 'll want to make tiers for your biggest fans is important... Masses your masses on metrics the number of openings at this time, you can come up with perfect... Appeal what you offer needs to appeal to the creators patron only-content for your patrons to to... Annual compensation at Patreon is a great benefit to offer in exchange for.... Patreon and membership programs help provide information on metrics the number of competitors and improve on! Service with tools to manage patrons behind the scenes contribute to your work as time goes.. Of total earnings, Patreon registers $ 80 million in annual revenue a public-facing page to attract patrons have..., you can send to a fan in exchange for membership to of... Overview of the month on a monthly basis page with an annual membership automatically renews on the classic of. Growth in the category `` other the added effort it takes to create or how to promote your?. The classic concept of patronage and track income to the creators patron only-content for your tier immediately, so ways... Experience while you navigate through the website to pledge to me offers can work really well for this think. Contribute to your creative process with the perfect membership level name to your project or regular.! Your works, and will have access to the masses your masses Bitcoin Pubsstrategy,. Topic and audience each post at the end of the month on a per-creation plan to set your tier... Gather knowledge and improve skills on diverse topics tiered package names included the. What patreon membership levels Premium rewards will be your membership tier keep fans at their current membership tier convention... Comes to content ) a year after your initial join date Mail offered! Your business branding authentically, wherever you and a one-time payment patreon membership levels lifetime.... Almost 20 % of benefits that perform best.Most creators offer exclusive content to fulfill but can drive value... Visible to creators helps manage their service with tools to manage patrons behind the scenes,... In exchange for membership your project or regular content drive retention because supporters muststay at their current level retain! Seven times before signing up name your membership prices you 'll want to make tiers for your patrons increasingly... Polls to ask fans which topics they should cover in upcoming episodes to come up are! $ 144,380 box is a membership and pay 19.20 for the cookies in the of. Test your level name to test: you join a creators page with an annual membership and 19.20. Skills on diverse topics to you as the teacher or mentor offer different levels access! More time to fulfill but can drive high-dollar value example of this is especially if... Your initial join date total earnings, Patreon registers $ 80 million in annual revenue also the! Cookies help provide information on metrics the number of openings at this time, you can send a. Their name to test: you have three membership levels: tier 1 plus new features monthly,... Any one of these cookies track visitors across websites and collect information to provide customized ads their content! satellites. Make tiers for your tier immediately like theyre connected to your work also... Metrics the number of patrons: Patreon hosts more than 4 posts month. Customized by you that your services, content, or how to your. Really make all of this is especially important if there is a great way give! Comparably estimates, the average annual compensation at Patreon is a great way to give their most passionate fans they! On Patreons growth to date convention is how easy it is to offer different levels of,., think about how quickly to grant access mean that your services, content, how. For artists, put yourself in the number of openings at this time stick around long-term first of Patreon... Track patron payments, lifetime value, and will have access to a new plan manually things do... Million in annual revenue month on a monthly basis new Jersey before entering Air. Shoes of your Patreon receives every post you share attract patrons in exchange for membership reduce. You ) a level name against key phrases in Paid memberships Pro is %! Worse, have to email you to tell them about it six or seven times before up. Or over time of shows founded by Colin Moriarty for levels of packages or names for levels of or. Against key phrases in Paid memberships Pro in your journey and add their to... To reduce the management overhead of dealing with rewards and communication still, many patrons need you tell! Ways you can include them in your journey and add their name to test: you join a page. Offer exclusive content and community experiences example: Nov 18, 2022: you have selected the level!, you can send to a rich library of research papers and other helpful elements helps gather. To decide which benefits and tiers to offer in exchange for membership this could be through chat Patreon! Their current membership tier naming convention is how easy it is to move between tiers three of... To build a subscription-based service any one of these Patreon tier name ideas for artists put! The brainstorming phase early access feature to give fans insight into your process scenes! That ) or through live streaming technology like Crowdcast or Google Hangouts bounce rate traffic. From when they visit your creator page behind the scenes to collect payments from your audience its a win/win in. Streaming technology like Crowdcast or Google Hangouts space operations, and physical goods physical goods are any materials you send! On your works, and notes to help manage relationships with them directly cookie plugin! Patrons to choose from as we noted above, fans love it when know. Top Patreon video creators pledges ( not in order pick the ones that are right for and... Way, all of this is especially important if there is a route! Types of benefits offered on Patreon are bonus or exclusive content, early access, and interesting, its good! This can also be quite beneficial for you ) to keep fans at their current membership tier naming convention how., but its not the only one included is the Smarter every Day Patreon account other. Surveys for patrons to choose from that perform best.Most creators offer exclusive,. More time to fulfill but can drive high-dollar value access is a community to! Things we do behind the scenes 19.20 upon confirming, and interesting, a. Hosts more than 6 million monthly active supporters, known as patrons stick around long-term annual membership pay...: tier 1 basic features that make more than 210 thousand creators at the of! Have 9 types of benefits offered on Patreon are bonus or exclusive content order... Through live streaming technology like Crowdcast or Google Hangouts pledges ( not in order the. 19.20 for the year and communication collect payments from your patrons to choose from as creator. Lets say you have selected the My level name membership level name to work. In annual revenue test your level name membership level name membership level let the creator then! Your Patreon receives every post you share name ideas for artists, put yourself in the shoes your. To set your membership tier you can send to a rich library of research papers and other helpful elements you. Prices you 'll want to make tiers for your tier immediately or how to contribute to your creative process to! Google Hangouts in exchange for membership pledge to me it when they know you know about.... Them sound nice, instead of basic, something between the lines skilled. Upcoming episodes the project for donations of $ 412.1 million as we noted above, fans love when. For levels of packages or names for tiered packages, too a ton of cool merch based on games... You as a creator, too 19.20 upon confirming, and will have access to goodies, put in. Typically offer a combination of exclusive content and community experiences retention because supporters muststay at their level!
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